# Add Pricing - Advanced model

To get started, please watch this video.

## How pricing works in the advanced model

Pricing in an advanced model is a dynamic formula based on what type of letter pricing you have chosen, the combination of pricing inputs you have used and the sign's final width and height dimensions.

Using our price formula editor, you can create as many **size ranges** as required to fit the costs and profits of building and shipping a sign to your customer.

One price formula can be assigned to one or many fonts, and you can create as many price formulas as you need.

Each size range is made of the following key inputs.

#### Max size range

Creates a dimension range based on the width and height of the sign where the price inputs mentioned below will be applied too. For more info, view the max size range.

#### Shipping Cost

Allows precision price calculation on the total shipping costs by associating a cost per square centimeter for the dimensional size of the sign using the width and height values. Find out how to calculate your shipping costs.

#### Fixed Letter Pricing

Set a fixed price per letter e.g. $7 USD.

#### Letter Material Cost

Set a cost for the amount of material used to create the letters for the sign, and price the cost on a per centimeter basis. This material could be flexible neon, glass, metal, wood etc.

Some suppliers may give you an average price based on the letter size; the key here is to understand the actual cost of the material required to make up the letter size, as these **two concepts are not the same**. Use this article to help you determine the material cost.

#### Base Price

Use the base price to include any other costs required to build the sign in this dimensional size range e.g. building costs.